Apple announcement and upgrade iPhone 4s for $.99.

The AAPL announcement was a little disappointing but for me it was only from the way they marketed it. I will order mine as it is an improvement.

If you buy a new phone but no one knows it is a new phone, did you really buy a new phone? That is what makes it a tough sell. The iphone’s lure is “cool”. For a target audience that will adopt anything they didn’t provide anything new. Yeah Siri is cool but seeing is believing.

Going forward it will be interesting how AAPL effects, the NQ, DOW, and hedge funds. It is getting too big to fail or ignore. AAPL will have an effect on the futures but then again the market has ignored bigger things like financials.

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H/t @jowyang

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